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Orange continues to tell its story with Publicis Conseil
and launches a new campaign based on its wide content offer. With the richness of content available on Orange, you will no longer be the spoiled but the spoiler.
Nowadays, trying to avoid spoilers is a real nightmare.
Not a chat with friends without talking about the latest TV series, or be proud to found the hottest new thing that you absolutely have to watch/listen/read before anyone else does.
With this new speaking, the brand aims to show that thanks to the richness of content available on Orange TV, the whole family can now find what they are looking for and be up to date before anyone else, with access to the latest TV series/show, newest films and biggest sporting events.
The new campaign launches/ has been launched on TV at the end of September with three films made by Martin Kalina, where the mother of the Orange family takes advantage of the power to spoil thanks to Orange TV.
The campaign then rolls out with the other members of the family on digital channels and billboards, in the press and at/on points of sale, promoting the current Canal + Essential offer at €14.90/month without engagement, exclusively for Orange Fibre Broadband customers.
Two new films about the power to spoil will launch from the 5th October on digital channels, with the daughter and father of the family taking centre stage.